Build Website, Build Business (1st Part)

Introduction
Congratulations!
You are now just a few hours away from having your very own, beautiful and fully
functional website.
Have you ever dreamed of your own website that:

 looks just like you want it to be, and looks crisp and professional
 takes online orders, 24/7
 processes credit cards
 distributes your e-products
 increases your sales and boosts your business through an affiliate program
 delivers your newsletters/e-zines to your info-hungry subscribers
 tracks the effectiveness of your marketing campaigns and promotions or just
tells the world about your fascinations
 and, above all, is easy to manage -- you may add new content and format it
at anytime, and all that by yourself?
We have great news for you, because now, you are just a quick step away from having
your own website running and ready for your visitors!

No HTML knowledge needed!
WebsiteWizard software is an intuitive tool that enables you to create web pages, enter
and format their content and illustrate it with pictures, introduce special features for
your website interacting with the visitors, as well as design and introduce a structure of
the pages in your own website.
If you know how to use a word processing program, that’s all the skill you need to quickly
build your own impressive and very effective website.
Chapter 1 Introduction 3
When we say effective, we mean a website that generates orders.
That is very often the reason for having a site.
The features we are about to show you are so well thought out that nothing will be
difficult to understand or hard to do. You may rest assured, right from the start, that you
can immediately apply what you learn with confidence.
In just a few quick steps, you can create a beautifully looking website, open your online
shop with a virtual shopping cart and a possibility to pay with a credit card for your
services and products, as well as introduce your own affiliate program for promoting
your own services or products.

The bad news…
A common misconception about Internet marketing is that all you need is a website
and you can then rack up millions of sales.
Ever heard the saying -- “Tell people often enough and they will get it in a flash”?
Research shows that very few people actually buy on their first visit to a website.
This figure can be as low as 1-2%. Although, even that low a figure makes you a profit
when you’re advertising, as product and delivery costs are close to zero!
As many as 70 percent of your visitors will be concerned about making online purchases.
Therefore, you must build a relationship with your prospects, in order to convert them
to customers.
Things only get interesting after about the fourth contact, when perhaps 10% of your
total sales come in. Two thirds of your business will need five to ten contacts to act, and
you need even more contacts to clinch profitable last few sales from the laggards. And it’s
those last few sales you need, because they are pure profit!
Therefore, your problem is how to keep in contact with visitors long enough to turn them
into paying customers?

Simple!
You offer visitors to your website something free -- either a report or a newsletter.
In order to receive this free material, your visitors need to give you their name and email
address. Once they have confirmed their wish to subscribe, you can mail out emails,
newsletters and reports at regular intervals, which will then begin to generate cash sales
for you.
By the way, unlike most emails they receive, yours might stand right out, because they
could be in sparkling color. And it’s all done automatically for you. Isn’t that amazing?

The secret weapon for Internet wealth
Meet the staggering power of autoresponders. This is the beating heart that makes your
website alive. It hums like a well oiled money machine -- on cruise control and in full
color! And, because they are both from the same stable, integrating your website with
your autoresponders is dead easy!
Not only that, your emails, newsletters and reports will stand out from the competition by
being just about the only emails they will receive in beautiful color -- just like a website.
And imagine these hours and hours -- not to mention the cost – it takes to mail out a
thousand of your customers the old fashioned way, with snail mail. Now you can do it
with a couple of clicks, at zero cost, literally!

E-zines take you right to where the real profits are
The biggest expense of any business is actually winning the customer in the first place.
You may only make a tiny profit on the first product they buy. It gets more interesting
when you sell them a second and third product -- in the marketing terminology referred
to as “back end sales”, because your major expense is paid (winning the customer), and
you end up with a very profitable back end sale! This is particularly so because the
customer now knows you, trusts you and the quality of your products. Consequently, they
are happy to pay for higher value products. It is a double win for you -- a higher profit
item sold, while your marketing expenses drop to zero!
Chapter 1 Introduction 5
That’s where e-zines make you even more money -- by keeping your name
and products in front of your customer and by mailing them regularly with more offers.
If they liked what they bought from you the first time, chances are you will get a
favorable response with a follow up offer of a related product.

Here’s another secret of Internet success
The age of mass production -- and the mass market -- is gone forever!
The Internet is vast -- and growing daily -- but, ironically enough, the real money is
made by targeting small, tightly defined niche markets from individual websites,
selling single products.
You can now work smart -- targeting a small market, where there is none or little
competition, which will make you a small but certain profit. Once set up, the whole
process can be completely automated.
So, do you put your feet up, once your website is working for you, 24/7/365?
No! You target another niche market with another website and another range
of products. Once that is done, you do another... and another!
That way, what was a small income from one site and one market, becomes multiple
streams of income from several websites, targeting several different markets. This not
only adds up to a big income, but also safeguards your income, because it comes from
different sources.
As a result, if one market dries up, you carry on unscathed with the income from the
others, and quickly replace the explored market segment with other products, aimed at
different niche markets.
Chapter 1 Introduction 6

The third secret of Internet success
In fact, it is the secret of any successful business. Namely, marketing is the driving force
of any business. Businesses fail, because they don’t have enough customers buying
products at a profitable price.
As the owner of that business, you are its chief marketing executive. That means your
time is too valuable to be simply running the day to day business. Indeed, fail to get the
marketing right and you won’t have a business to run!
That’s the other magic of your Internet based business, because you can set up your
website and your autoresponders to do all the donkey work for you -- automatically!
It’s like having a dedicated staff that work 24/7, never complain, never waste time
chatting or day dreaming, never get sick or go on vacations, and are happy to work for
peanuts!
All that leaves you free to get on with the real business of making money.
Oh, yes, that’s the other beauty of the WebsiteWizard system. Take it from us!
A successful marketer is never satisfied with their website.
By that, we mean you will always be coming up with new ideas and better ways of doing
things, particularly when you get more and more familiar with the vast range of money
making options WebsiteWizard gives you. With WebsiteWizard, you can alter your website
at any time, night or day, just as soon as that brilliant marketing wheeze pops
into your head.
Forget waiting days on end for your tame computer geek to get round to tweaking
your site, and charging you big bucks for the privilege.
Let’s just sum up what we have discussed so far.
 You can turn your website into a money machine by capturing and keeping
in regular contact with your prospects.
 Once you’ve turned your prospects into customers, you can start making real
money from them with back end sales.
Chapter 1 Introduction 7
 The way to make big money in the Internet is several sites targeting specific
niche markets.
 You then create another website, and then another, until you have multiple
streams of income.
 You use the awesome power of autoresponders to release you from the treadmill
of running the business.
 You use the saved time to test and improve your marketing.
At this point, you must be itching to get your website up and running, so here it comes.